Reading Mdia Texts

Received reading vs Oppositional reading

Thesedays, we are living within commercials even when we are walking in the street or get in the transportation everywhere we eventually could face to those advertisement  whether we want or not. The problem is that it often encourages people to buy theirs product on impulse. actually we are all tending to buy something that they have wanted or not after watching advertisement.
On the TV commercial shows the goods less than 30 seconds. That’s why we could see some exaggerated advertisements so easily.

I would like to talk about this Korea commercial - Android commercial-Andre Kim’s fashion show.

At first glance, I was thought that this one was funny but a little bit weird.

The main character is the android in the white who said “smarteeez” was a famous Korean fashion designer Andre Kim. Actually this commercial is a very simply parody of his comic version his characteristic.

I didn't recognized the product name. But after several times watching that I could understand why they adopted Andre Kim’s fashion show. Because the product’s name was ‘designer. As you can see there is runway in the fashion show, models walk the catwalk dressed with phone in the clothing. there are all of spectators are rocked the runway.

The problems are why all model are woman and white skin color and why all the audience are man and white skin? Man love beautiful woman as they love the smart phone? and this mobile phone is good enough because western people hailed with acclamations?

This ad is just one of pop culture but it confront to think about something we mentioned. it hint my brain discursively. is it sexual discrimination and new global imperialism? There is no need to make any  consensus of opinion on this ad i just want to share about my short and humble view.